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Arden Acquires Fragrance Trademarks from Claiborne

Curve, other scents are part of $58 million cash deal.

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By: TOM BRANNA

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As part of its efforts to de-leverage the company, Liz Claiborne Inc. has amended its long-term license agreement with Elizabeth Arden via a $58.4 million cash deal allowing Elizabeth Arden to acquire the trademarks for the Curve fragrance brands and selected other smaller fragrance brands. The amendment also includes a lower effective royalty rate associated with the fragrance brands that remain under license, including Juicy Couture and Lucky Brand fragrances, reduces the future minimum gu...

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